Cutting edge SEO solutions that deliver results

More than 75% of people do not scroll past the first page of Google. If you are not appearing on page one for search terms that are relevant to the products and services you sell, then your business is largely unknown to customers who will buy from elsewhere.

Search Engine Optimisation (SEO) is a process to help businesses get found online by improving the quantity and quality of traffic to a website. Underpinned by over a decade of experience, we use an array of tools, techniques and strategies to help hundreds of businesses achieve success online.

Following an initial call with one of our team where we’ll learn more about your business, goals and challenges, we’ll go through a series of steps that start with a website audit. The audit will enable us to establish the baseline position of your website with respect to SEO. The audit will flag areas of concern and will enable us to set about formulating a strategy and making the necessary fixes and enhancements.

Tools

We’ll make sure that the relevant tools are set up properly by configuring Google Analytics, we will also set up and optimise your Google My Business (GMB) listing and your Google Search Console. We will analyse historical data and measure what traffic is contributing to your sales conversion. We use other proprietary tools that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.

On-page Optimization

Based on our findings from the initial audit, we will execute any necessary changes to your site which may include things like updating and/or amending content, changing titles and meta descriptions, updating your website’s robots.txt and sitemap, using redirects, and making tweaks to the design and usability of your website..

Landing Pages

Landing pages help you rank for targeted keywords – we’ll design and build these. Instead of one page attempting to rank for multiple keywords, it’s better to create separate pages for each keyword that we want to target following our research and what the data has told us. Landing pages should contain valuable, in-depth content – the more useful and comprehensive your landing pages are, the higher Google will rank your website in the search results.

Link Building

It is important to understand the significance of quality backlinks. We don’t want to focus on generating a high number of links if those links are of low quality. Google penalizes sites that have too many low quality links so we want to ensure that your website has high quality, relevant backlinks.

Engaging influencers 

We can reach out to influencers who have a relevant association with your brand and the products or services you offer, commenting on their blog articles, sharing their social media posts, eventually engaging with them directly and requesting links.

Publishing content

By posting original content to social media, we create link bait. The content could, for example, include a useful free tool such as a pricing calculator, a guide on a particular topic that you have authority on and is relevant to your business, an eBook, or we could post an interesting infographic.

Engaging and contributing to forums & the press 

We can target relevant online communities and forums whose readers are likely to share and blog about your content. We can reach out to the press and relevant bloggers for media coverage and product reviews.

Measurement and Optimization

We’ll review Google Analytics and other metrics tools to make sure we’re staying on track with our goals. We’ll perform ongoing keyword research and analyze your place in them.

We’ll uncover where you should be ranking and what traffic will drive the most revenue.

If you rely on your website to generate sales, SEO should be considered an integral part of your digital marketing strategy. It is not enough just to have a great looking website, customers need to be able to find you when they are searching online for the products and services you offer.

If your website is struggling to get traffic we’d love to help you out.